E342:📦BUILDING A B2B CENTRIC ECOMMERCE PLATFORM TO RIVAL THE BIGGEST PLAYERS IN THE MARKET

The Evolution of B2B eCommerce: A Conversation with Andrea Bosio from Rewix

Andrea Bosio from Rewix, recently shared his insights on the current state and future of B2B eCommerce. Rewix offers a B2B eCommerce platform designed to be as user-friendly as Shopify but with features specifically tailored for the B2B sector.

From Industrial Roots to Technological Innovation

Andrea hails from Turin, Italy, a city known for its industrial heritage and recent shift towards tourism and high-tech industries. Turin was the birthplace of Olivetti, one of the first producers of personal computers. Although Italy is renowned for its fusion of high technology and art, it has lagged behind in software investment.

The Mission Behind Rewix

Rewix aims to be the best provider of enterprise tech software solutions for B2B sales. Established in 2010, the company pivoted to focus on creating a comprehensive B2B eCommerce platform called Rewix. The platform integrates eCommerce, marketing automation, CRM and more, all designed to simplify the complexities of B2B transactions.

Unique Features Tailored for B2B

Rewix's B2B-specific features include:

* Product Information Management (PIM): Integrated to streamline product data.

* ERP Integration: Seamlessly connects with enterprise resource planning systems.

* Complex Order Management: Handles multiple simultaneous orders, which is crucial for B2B transactions.

* Custom Pricing and Catalogs: Supports different price lists and product catalogs for different customers.

Marketing Automation and Beyond

Rewix initially started as a marketing automation platform before evolving into a full-fledged eCommerce experience platform (EXP). This evolution allowed Rewix to integrate modules like WMS (Warehouse Management System) and OMS (Order Management System), making it a holistic solution for B2B businesses.

Payment Solutions and Future Integrations

Rewix is also exploring new payment solutions tailored for B2B transactions. They are working with fintech companies to integrate buy-now-pay-later options and improve credit risk management.

The B2B eCommerce Landscape

The B2B eCommerce landscape is increasingly competitive, with platforms like HubSpot, BigCommerce, and others bolstering their B2B capabilities. However, Rewix aims to stand out with its specific focus on small to mid-sized enterprises and its comprehensive, integrated solution.

How Rewix Stacks Up

Rewix is designed for enterprises looking for a complete, integrated solution without the need for multiple providers. It offers:

* Robust ERP and WMS Integration: Essential for managing supply chain complexities.

* Advanced Marketing Automation: B2B-specific tools built into the platform.

* Flexible Pricing Models: Subscription-based SaaS model, starting from €400 to a maximum of €2,000 per month.

Conclusion

As B2B eCommerce continues to grow, platforms like Rewix are crucial for businesses looking to streamline their operations and expand their digital capabilities. With features specifically designed for the B2B sector, Rewix is well-positioned to meet the unique needs of this market.

For more information or to connect with Andrea Bosio, visit Rewix's website or find him on LinkedIn. If you're a B2B or D2C eCommerce merchant looking to scale your business, head over to Greenwood Consulting for expert advice.

To learn more, check out the related THE eCommerce EDGE Podcast episode below: