E341: 🎓THE INSIDERS GUIDE TO BUILDING GREAT TECH PARTNERSHIPS
Mentoring Moments: The Evolution of Partnerships in eCommerce
Welcome to Mentoring Moments, a sub-series of the eCommerce Edge Podcast. Today we have the pleasure of chatting with Joe Fox, an industry expert who brings a wealth of knowledge about partnerships in the tech space. We've been connected online for years, and finally, we get to discuss some crucial insights.
Why Relationships Matter in Partnerships
The digital world may seem impersonal, but relationships are the backbone of successful partnerships. Both Joe and I have built our careers around not just professional connections but also personal ones. It's not just about business; it's about genuinely understanding and caring for the people you work with. Helping others without the expectation of getting something back is key.
The Changing Landscape of Tech Partnerships
The definition of partnerships has evolved dramatically over the years. What was once a transactional relationship has now become a strategic partnership. Agencies and tech vendors need to focus on building long-term relationships rather than quick wins. It's no longer sufficient to hit quotas; the goal should be fostering genuine partnerships that deliver value to all parties involved.
The Role of Events in Building Relationships
Small, intimate events can often create more meaningful connections than large conferences. Whether it's a private dinner or a small gathering, these settings allow for more personal, vulnerable conversations. These scenarios build a strong foundation for professional relationships. It's the little things like allowing plus-ones or providing a variety of food options that make a big difference.
Empathy in Partnerships
Another crucial factor is empathy. Understanding the challenges and pressures that agencies facetime constraints, client demands, etc can make a partnership manager more effective. Respecting an agency's time and needs should be a priority. If you're empathetic, you're more likely to build a successful, long-lasting partnership.
The Importance of Integration
Partnerships are not only about people but also about technology. Tech vendors need to integrate seamlessly into an ecosystem to become the default choice for businesses. Klaviyo, for example, has excelled by building an extensive network of technical partnerships that make it a go-to option for many brands. The easier a tech solution integrates, the more likely it will be adopted.
The Power of Being Useful
One surefire way to get an agency’s attention is by offering value first. Instead of asking what they can do for you, flip the script. Understand their needs and offer ways you can help them. This approach not only builds goodwill but also opens the door for future collaborations.
Conclusion
In the world of tech partnerships, building genuine relationships, showing empathy, and offering value are key. Whether you're a seasoned professional or just starting, these principles will guide you to success. Thanks for joining us today Joe, your insights are invaluable!
For those of you looking to dive deeper into this topic or seeking mentorship, head over to Greenwood Consulting. Your career in this evolving world of eCommerce will benefit immensely from these tried and tested approaches.
Stay connected, stay curious and always aim to bring value to your relationships.
To learn more, check out the related THE eCommerce EDGE Podcast episode below: