E242: NEXT LEVEL ECOMMERCE EXPERIENCE PERSONALISATION AT SCALE - Kasper Jensen, Hello Retail
The Future of Shopping Personalization: A Conversation with Hello Retail CEO Kasper Jensen
In a recent conversation with Kasper Jensen, CEO of Hello Retail, we delved into the future of shopping personalization in the ever-changing landscape of eCommerce. With over a decade of experience in the industry, Kasper provides valuable insights into the challenges and opportunities that lie ahead for eCommerce personalization.
The Journey to Hello Retail
Kasper shares how Hello Retail came to be, the challenges they faced in the eCommerce landscape, and their journey of pivoting their business into what it is today.
Overcoming Obstacles in the eCommerce Tech Space
Kasper discusses the challenges faced by companies based in certain regions and the strategies they employed to overcome these obstacles in the highly competitive eCommerce tech industry.
The Role of Privacy Regulations in Personalization
In this section, we explore the impact of privacy regulations on tracking user behavior and the personalization of eCommerce experiences, and how it is shaping the future of shopping personalization.
The Future of Shopping Personalization
Kasper and Jason discuss the potential directions that shopping personalization might take in the coming years, exploring possibilities such as live shopping, new channels, and the use of new technologies.
Conclusion
The conversation with Kasper Jensen sheds light on the ever-evolving landscape of shopping personalization and the challenges and opportunities that lie ahead for eCommerce businesses. Hello Retail's proactive approach in adapting to industry changes and their focus on leveraging product intelligence for personalized eCommerce experiences sets a promising foundation for the future.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: