E168: Talking Fashion eCommerce & Helping Customers Find THE Perfect Fit w/ Greg Moore, WAIR - At the ECOMMERCE EDGE
TRANSFORMING ECOMMERCE WITH FIT TECH: THE JOURNEY OF GREG MOORE AND THE INNOVATION OF WEAR
In the dynamic world of eCommerce, understanding customers' needs and delivering a personalized shopping experience has always been at the core of successful businesses. Yet, one area that often causes friction and dissatisfaction is apparel sizing. Enter Greg Moore, a visionary who is revolutionizing the way we shop for clothes online through his ventures, Fit3D and Wear. His approach is not just about selling tech solutions; it's about understanding human dimensions and preferences at a granular level.
FROM HARDCORE TECHIE TO STRATEGIC LEADER
Greg Moore's journey is nothing short of fascinating. Starting his career as a computer engineer specializing in computer vision and distributed systems, Greg embarked on a path that blurred the lines between technical expertise and strategic leadership. His first major project involved developing pitch and hit ball tracking technology for Major League Baseball—a challenging task that required a deep understanding of data science and user experience considerations. However, it was the business side of the project—creating value from unique data sets—that truly captivated him.
This early experience laid the foundation for Greg's future endeavors. He realized the power of technical solutions that are easily accessible and capable of creating a protective moat around collected data. Such solutions allow for the development of various business ventures based on this exclusive data.
ADDRESSING A PERSONAL CHALLENGE: THE GENESIS OF FIT3D
The inspiration for Fit3D stemmed from a personal story close to Greg's heart—his mother's weight loss journey. Witnessing her struggle and eventual success opened his eyes to a broader issue: the lack of comprehensive data on body dimensions for the global population. This realization led to the creation of Fit3D, a company specializing in 3D body scanning technology. Today, Fit3D has scanned millions of bodies across 50-plus countries, creating an unparalleled data set.
Fit3D's success soon attracted attention from large apparel companies, leading to Greg's latest venture, Wear. This new platform leverages the vast data collected by Fit3D to address one of eCommerce's most significant challenges: ensuring customers get the right fit when buying clothes online.
WEAR: REVOLUTIONIZING ONLINE APPAREL SHOPPING
Wear stands out by making the online shopping experience more personalized and less frustrating for consumers. The platform's interface is ingeniously simple yet powerful, requiring customers to answer a few straightforward questions about their body type and preferences. Using these inputs, along with the extensive database from Fit3D, Wear recommends the best fitting sizes for each customer. The result? Higher conversion rates, lower return rates, and an overall happier shopping experience.
But Wear doesn't stop at solving the customer's immediate need for the right size. Its value extends to providing actionable insights for apparel companies. By understanding the body shapes of their shoppers, brands can design and stock their products more effectively, reducing waste and aligning their offerings more closely with customer needs.
A LOOK AHEAD: THE FUTURE OF ECOMMERCE AND WEAR
Greg Moore's vision for the future is clear: a world of sizeless commerce where shopping for clothes online is as personal and refined as having a custom tailor at your beck and call. This ambitious goal involves continuously refining Wear's technology, making it more intuitive and integrated into the customer's shopping journey, from browsing to purchasing.
The road ahead is challenging, but if anyone is equipped to navigate it, it's Greg Moore and his team. With a solid foundation in technical innovation and a deep commitment to improving the online shopping experience, they are well on their way to transforming how we buy clothes online.
In conclusion, Greg Moore's journey from a hardcore tech enthusiast to a visionary leader in the eCommerce space is a testament to the power of leveraging technology to solve real-world problems. Through Fit3D and Wear, he is not just changing how we shop for clothes online; he's making it a more personalized, satisfying, and efficient process. As the eCommerce landscape continues to evolve, visionaries like Greg will undoubtedly lead the way in creating solutions that meet the ever-changing needs of consumers and businesses alike.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: