E102: Talking the ‘No Code‘ Commerce Revolution w/ Kaus Manjita, Mason

UNLEASHING ECOMMERCE POTENTIAL WITH Kaus AND MASON: INSIGHTS FROM THE AT THE COLDFACE PODCAST

In a world driven by digital transformation, eCommerce has evolved beyond simple online transactions. Today's competitive landscape demands innovation, integration, and intelligence across all platforms—qualities that Kaus Manjita, a serial entrepreneur deeply understands. Hosted by Jason Greenwood, Kaus shared her journey and insights into the eCommerce and digital product space, revealing exciting developments with her latest venture, Mason.

THE EVOLUTION OF AN eCommerce INNOVATOR

Kaus's journey in the digital product industry began in 2013 at NCR, eventually leading her to pivotal roles at Paytm, Myntra, and IBM. Describing her foundation in the industry, she said, "It all started with the supply chain and inventory—the backbone of commerce operations." However, Kaus quickly transitioned towards enhancing the customer experience, realizing its substantial impact on growth.

Her ambitions didn't stop with employment. As a founder of Kubrick and later Mason, Kaus redirected her focus from logistical functionalities to empowering eCommerce through modular, no-code platforms that resonate with the demands of modern eCommerce businesses.

INTRODUCING MASON: A REVOLUTIONARY NO-CODE PLATFORM

Mason emerged from the pivot of Kubrick, a platform initially designed to optimize logistical aspects of eCommerce. Kaus and her team transformed Mason into a no-code, componentized platform that seamlessly integrates with existing eCommerce and digital marketing ecosystems. This integration allows businesses to deploy rapid changes across marketplaces, product feeds, and headless commerce solutions.

Mason stands out by enabling a modular approach where businesses can use "Lego blocks" to customize their operations without heavy coding, offering agility and the ability to respond swiftly to market demands. "Mason consumes these components as a SaaS platform, making it incredibly flexible and powerful," explains Kaus.

BRIDGING THE GAP BETWEEN OPERATIONS AND EXPERIENCE

The unique selling proposition of Mason lies in its ability to bridge operational data with customer-centered design. Often, eCommerce businesses struggle with synchronizing operational changes—like pricing or inventory updates—with customer-facing content across all channels.

Kaus emphasized the importance of this synchronization: "When operational data changes, it should automatically reflect in the customer experience, whether on a web store, mobile, or social media." This harmony prevents customer dissatisfaction and builds trust, as promotional offers and product availability remain accurate and timely.

Mason leverages automation to update these customer experiences in real-time, ensuring consistency across all touchpoints. Its integration capabilities allow it to pull design elements from tools like Figma and Sketch and operational data from platforms like Shopify, creating a unified workflow that updates all endpoints simultaneously.

EMPOWERING eCommerce GROWTH WITH INTELLIGENT AUTOMATION

Mason isn't just a tool for syncing operations and design; it's a growth platform. It allows businesses to discover and implement growth hacks without assembling large teams for each campaign or update. For instance, if a product starts trending, Mason can automatically mark it as 'trending' across all platforms, enhancing visibility and sales potential.

Furthermore, Mason acts like "Zapier on steroids," as Kaus puts it, by automating not just tasks but entire growth-focused workflows based on predefined or custom rules. This capability ensures that eCommerce businesses can adapt to market changes dynamically without constant manual intervention.

LOOKING AHEAD: THE FUTURE OF MASON

As Mason continues to evolve, Kaus envisions it becoming more community-driven, akin to GitHub for eCommerce growth strategies. The goal is to create an ecosystem where businesses can share, adapt, and implement growth strategies effortlessly, fostering a collaborative environment that propels the eCommerce industry forward.

Mason's roadmap includes opening up to developers to extend its capabilities, allowing more personalized and complex automations that cater to the specific needs of diverse businesses.

CONCLUSION

Kaus's vision with Mason is a testament to the dynamic nature of eCommerce. As businesses strive to meet ever-changing consumer demands, tools like Mason provide the agility and intelligence necessary to stay ahead. By automating key aspects of operation and design synchronization, Mason not only enhances the customer experience but also drives significant business growth. For any eCommerce business looking to reduce operational friction and enhance responsiveness, Mason is a game-changer worth considering.

To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: