E298: 📦B2B COMMERCE CORNER #30 | THE CURRENT STATE OF B2B ECOMMERCE IN EUROPE AND WHERE TO FROM HERE | GUEST CHRIS GEE - RIXXO & B2BEA-UK
Interview with Chris Gee from RIXXO: B2B eCommerce Insights
Hey team, you're about to experience my interview with Chris Gee, the founder and MD of RIXXO, a B2B focused eCommerce agency. Chris Gee is also the UK chapter lead for the B2B eCommerce Association. In this interview, we dive into the current state of B2B eCommerce in Europe and the future of B2B eCommerce.
About Chris Gee and RIXXO
Chris Gee is the founder and MD of RIXXO, a B2B focused eCommerce agency that has been building B2B eCommerce sites since 2012. He is also the UK chapter lead for the B2B eCommerce Association, working to expand the power and reach of B2B eCommerce in the UK and the rest of Europe.
The Evolution of B2B eCommerce in Europe
We had a fantastic conversation about where B2B eCommerce stands today in Europe and the state of play. Chris Gee shared insights into the growth and potential of B2B eCommerce, shedding light on the unique challenges and opportunities in the B2B space.
The Future of B2B eCommerce
Chris Gee emphasized the significant shift happening in B2B eCommerce, with businesses dedicated to providing for B2B and bringing best-in-class products for B2B. He discussed the emergence of dedicated platforms and the impact it will have on the B2B eCommerce landscape in the next five years.
Key Takeaways
Chris Gee highlighted the different mindset and goals in B2B eCommerce compared to B2C and DTC, emphasizing the importance of building long-term relationships and focusing on conversion rates at the account level rather than the basket level. He also discussed the need for a deep specialization in B2B and the importance of engaging with specialists who understand the nuances of B2B eCommerce.
Conclusion
The interview with Chris Gee provided valuable insights into the world of B2B eCommerce and the unique challenges and opportunities it presents. His expertise and passion for nurturing B2B businesses underscore the significance of understanding the nuances of B2B eCommerce and the need for a focused approach in this space.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: