E281:🎙️HELPING ECOMMERCE BRANDS UNDERSTAND, MANAGE & IMPROVE THEIR UNIT ECONOMICS | THOMAS GLEESON, STOREHERO
The Evolution of eCommerce: A Conversation with Store Hero Co-founder Thomas Gleeson
Hey everyone, get excited for an exclusive interview with Thomas Gleeson, co-founder of Store Hero, an eCommerce analytics platform that's changing the game for store owners. Dive into our discussion on unit economics, profitability, and the future of eCommerce.
An eCommerce Powerhouse
Welcome to another episode of the eCommerce Edge podcast! Today, we're thrilled to have Thomas Gleeson from Store Hero joining us. With over two decades of experience in the eCommerce industry, Thomas is a leading voice in the field. Let's jump into the conversation.
From eCommerce Roots to Industry Innovator
Thomas's background growing up in a household deeply rooted in eCommerce and accounting set the stage for his journey. With a mother running an eCommerce business since 2004 and a father with an accounting background, Thomas gained firsthand insight into the challenges and opportunities within the industry.
Lessons from the Shopify Era
Thomas's experience at Shopify provided invaluable insights into the dynamics of eCommerce. His time spent working directly with brands and guiding their eCommerce and marketing strategies gave him a deep understanding of the intricacies of the industry.
The Birth of Store Hero
After identifying the critical need for a comprehensive profit platform for DTC brands, Thomas co-founded Store Hero in December 2022. The platform measures profitability, unifies eCommerce and marketing data, and provides a real-time view of profit at various levels.
Navigating the eCommerce Landscape
Our conversation delved into the challenges faced by eCommerce businesses, particularly in the post-pandemic era. Thomas highlighted the shift in mindset from revenue-driven metrics to a focus on contribution margin and unit economics, emphasizing the need for a holistic understanding of a business's financial health.
Empowering Merchants with Financial Literacy
One of the key takeaways from our discussion was Store Hero's mission to democratize financial literacy for eCommerce brands. By providing clear visibility into profitability and unit economics, the platform equips merchants with the tools to make more informed decisions and drive sustainable growth.
Looking Ahead: The Future of eCommerce
In the rapidly evolving eCommerce landscape, Thomas shared Store Hero's plans for continual enhancement. With upcoming features such as accounting software integration, a comprehensive customer lifetime value component, and an Amazon integration, Store Hero remains at the forefront of empowering eCommerce businesses.
Conclusion
Thomas Gleeson's insights into the world of eCommerce and the transformative impact of Store Hero shed light on the ever-changing dynamics of the industry. As eCommerce continues to evolve, the need for comprehensive analytics and financial literacy tools becomes increasingly paramount. Store Hero's commitment to empowering merchants with actionable insights signifies a pivotal step forward in the eCommerce landscape.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: