🎙️E269: BRINGING AR ENABLED RETAIL PACKAGING & CUSTOMER EXPERIENCES TO MANUFACTURERS - DAVE CHAFFEY, IMMERTIA
Unveiling the Future of Visual AI and AR Experiences
Hey there! Today, we're delving into the fascinating world of visual AI and AR experiences, and I'm thrilled to introduce Dave Chaffey, the co-founder and partner of Immertia. Immertia is trailblazing the augmented reality platform for manufacturers and retailers, bringing immersive experiences to the forefront of customer engagement. Let's dive into this game-changing conversation with Dave Chaffey and unlock the world of cutting-edge technology and innovation.
How It All Started
Dave Chaffey, co-founder of Immertia, takes us on a journey into the heart of this groundbreaking technology. With his roots in New Zealand and a keen understanding of the Australian landscape, Chaffey's personal anecdotes add a touch of warmth and relatability to his global entrepreneurial venture.
The Journey to Immertia
Chaffey shares his pivotal shift from being a TV presenter and founding partner of a digital agency to venturing into the world of augmented reality and virtual experiences. His revelation about the untapped potential of AR and VR technology showcases the power of innovative thinking and the willingness to embrace new frontiers.
The Fusion of Visual AI and AR
Immersive experiences come to life as Chaffey unveils the dynamic interplay between visual AI and AR technologies. With a focus on creating seamless and interactive customer experiences, Immertia's groundbreaking approach to integrating AI chatbots with AR interfaces promises to revolutionize customer engagement across various touchpoints.
Redefining Customer Journeys
Chaffey emphasizes the transformative potential of Immertia's technology in reshaping the customer journey. By enabling consumers to interact with products in unprecedented ways, Immertia's visual AI and AR experiences aim to bridge the gap between physical and digital engagement, laying the foundation for a new era of consumer-brand interactions.
Embracing the Future
As the conversation unfolds, Chaffey sheds light on the intricate technical underpinnings of Immertia's technology, offering insights into the seamless fusion of visual AI, AR interfaces, and interactive experiences. His visionary approach to pioneering bespoke solutions underscores the commitment to democratizing access to cutting-edge technology without imposing prohibitive barriers.
Immertia's Approach
Chaffey's insightful exploration of Immertia's business model highlights the company's dedication to making their technology accessible and affordable for businesses of all sizes. By prioritizing scalability and minimizing entry barriers, Immertia's innovative offerings promise to usher in a new era of customer-centric engagement.
Conclusion
In a world where technology continues to shape the fabric of our interactions, Immertia's vision for the future stands as a testament to the transformative power of visual AI and AR experiences. With a strong emphasis on democratizing access and redefining customer journeys, Immertia's pioneering spirit holds the promise of a more immersive and interconnected future for businesses and consumers alike.
So, there you have it! An enlightening journey into the world of visual AI and AR experiences with Dave Chaffey of Immertia. If you want to learn more about Immertia and their groundbreaking advancements, be sure to check out their website or connect with Dave Chaffey on LinkedIn for an inside look into the future of customer engagement!
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: