E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics
Interview with Suzie Young from Metagenics
In this interview, we delve into the world of eCommerce and digital marketing with Suzie Young, the eCommerce and digital lead for Metagenics. Metagenics, a renowned natural health products and supplements manufacturer, operates in the B2B and D2C commerce domains, catering to both trade and retail industries. Suzie shares her valuable insights and experiences in navigating the complexities of B2B commerce and digital transformation within the natural health industry.
Unlocking Success in B2B Commerce
Suzie's journey into B2B and digital marketing commenced early in her career, originating from a sales background and gradually transitioning into the digital realm. Her pivotal roles in project management and CRM implementation paved the way for her passion for technology and eCommerce. Joining Metagenics as the head of digital marketing and Ecom marked a significant milestone, aligning her expertise with the company's strategic digital transformation.
Navigating Complex eCommerce Landscapes
In the course of the interview, Suzie highlights the evolving landscape of the B2B industry, emphasizing the critical role of technology adoption and integration. She delves into the multifaceted tech stack at Metagenics, underscoring the significance of platforms, ERP systems, and the integration of diverse digital tools in driving operational efficiency and user experience.
The Imperative of Change Management and Project Execution
Suzie emphasizes the pivotal role of change management in facilitating successful eCommerce projects. She shares practical insights on stakeholder engagement, user adoption strategies, and the necessity of meticulous project planning. Moreover, she stresses the importance of effective communication and training initiatives, both internally and externally, to ensure seamless project execution and user onboarding.
Driving Adoption and Empowering Teams
The interview sheds light on the significance of fostering a culture of digital adoption within organizations. Suzie's experience underscores the need for incentivizing internal teams, such as sales and customer service, to actively engage in customer onboarding and platform adoption initiatives. Aligning the goals of various departments with the broader eCommerce strategy emerges as a critical success factor in driving organizational change.
Conclusion
Suzie Young's insights into the world of B2B commerce and digital marketing offer invaluable lessons for organizations navigating digital transformation. Her emphasis on change management, technology adoption, and cross-functional collaboration provides a comprehensive roadmap for success in the digital realm. Suzie's journey exemplifies the transformative power of strategic eCommerce initiatives in driving business growth and operational excellence.
For more on Metagenics and the transformative power of eCommerce, connect with Suzie Young on LinkedIn or visit the Metagenics website to explore their range of natural health products and supplements.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: