E253: 📦B2B Commerce Corner #15 | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS - Brandon Bobart, Wholesale Gorilla
The Future of B2B eCommerce: A Conversation with Brandon Bobart
Today, we're diving into the world of B2B eCommerce and the challenges of marketing within this space. In this interview, Brandon Bobart, CMO of Wholesale Gorilla, shares insights into the evolving B2B landscape and the strategies his team is employing to stay ahead in a rapidly changing market.
Exploring the B2B Commerce Journey
Brandon Bobart sheds light on the changing dynamics of the B2B eCommerce landscape, emphasizing the growing importance of digital marketing and the shift towards modern acquisition channels. He discusses how the COVID-19 pandemic acted as a catalyst, propelling B2B businesses towards online platforms, and highlights the need for effective demand generation strategies in the evolving market.
The Marketing Evolution
With a decade of marketing experience, Brandon shares his journey from traditional marketing to digital leadership, emphasizing the pivotal role of storytelling and relationship-building in the marketing space. He delves into the challenges B2B brands face in adapting to digital marketing, emphasizing the need for a comprehensive approach that goes beyond traditional models.
Navigating the Shopify Ecosystem
As the CMO of Wholesale Gorilla, Brandon discusses the company's journey within the Shopify ecosystem, addressing the challenges and opportunities of catering to B2B merchants within this platform. He emphasizes the need for differentiation, customer-centric product enhancements, and the ongoing process of refining Wholesale Gorilla's offerings to align with customer needs.
Customer-Centric Product Roadmap
Brandon outlines the importance of customer feedback in shaping Wholesale Gorilla's product roadmap, highlighting upcoming features such as streamlined line sheet ordering and enhanced payment integration. He emphasizes the significance of user experience and the ongoing process of refining the platform to meet diverse business requirements.
Embracing Change and Innovation
In the rapidly evolving B2B market, Brandon Bobart underscores the need for adaptability and innovation, stressing the importance of balancing existing ecosystem strengths with potential growth opportunities outside the Shopify platform. He discusses the risks and rewards of operating within the Shopify ecosystem and explores the potential for expansion into new platforms.
Conclusion
In conclusion, Brandon Bobart's insights shed light on the dynamic landscape of B2B eCommerce and the pivotal role of digital marketing in driving growth and differentiation. As Wholesale Gorilla continues to evolve, its customer-centric approach and emphasis on continuous improvement position it for success in the competitive B2B market.
For more insights into B2B eCommerce and digital marketing, connect with Brandon Bobart on LinkedIn and explore Wholesale Gorilla's offerings on the Shopify App Store. If you're looking to navigate the B2B eCommerce landscape and stay ahead in the digital marketing space, Brandon's expertise and forward-thinking approach can provide valuable guidance and insights for your business.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: