E207: CX/UX Focused Personalised eCommerce Product Merchandising - Daniel Gurevitch, Kimonix
The Future of eCommerce Platforms
Today, I had the pleasure of speaking with Daniel Gurevitch, the co-founder and CEO of Kimonix, a merchandising platform for eCommerce. Daniel and I discussed the evolving landscape of eCommerce platforms and the potential for Kimonix to expand to other platforms. Here's a breakdown of the insights shared during our conversation.
The Dominance of Shopify in B2C D2C
Shopify's dominance in the B2C and D2C space seems unshakable, with its rapidly growing user base and robust app ecosystem. However, in specific verticals and feature sets, Shopify may face competition from emerging vertical-specific eCommerce platforms.
The B2B Market
For B2B eCommerce, the landscape is more open, with no clear winner in the mid-market to higher-end space. Platforms like Vtex and others are gaining traction, and Shopify has yet to establish a strong presence in the B2B sector.
Kimonix's Business Model
Kimonix operates on a subscription-based model, offering tiered plans with pricing based on the average monthly orders of the merchant. This incentivizes merchants to consider higher-tier plans early on, locking in a lower price as their order volume grows.
The Future of eCommerce Platforms
Looking ahead, it's anticipated that Shopify will continue its dominance in B2C and D2C eCommerce, while competition intensifies in the B2B space. Kimonix's plan to potentially expand to other platforms aligns with the evolving needs of the eCommerce landscape.
In conclusion, the eCommerce platform market is set to undergo significant changes in the coming years, with Shopify maintaining a strong foothold in B2C and D2C, while other platforms aim to challenge its position. Kimonix's approach to offering a nuanced merchandising solution and potential expansion demonstrates the adaptability required to thrive in the ever-changing eCommerce industry.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: