E192: Creating the Perfect Pre-Order Experience On Shopify - Oli Woods, PreProduct

Category: From The PodcastCategory: Shopify Apps

31 Jan

Interview with Oli Woods about PreProduct: Revolutionizing Pre-Orders for Shopify

Hey Everybody! You are about to read my interview with Oli Woods, the founder of PreProduct. PreProduct is a Shopify app that revolutionizes the pre-order process, allowing merchants to offer pre-orders in a seamless, customer-focused way.

The Interview

Oli shares his journey with PreProduct and his vision for the future. He discusses the challenges of handling pre-orders on Shopify, the evolution of the app, and the future of B2B eCommerce.

Origins of PreProduct

Oli shares the story behind PreProduct, its inception, and the challenges that led to its creation. He emphasizes the need for a solution that could capture demand and generate revenue during the product development phase.

Innovations in Pre-Order Handling

Oli discusses the innovative approach of PreProduct in handling pre-orders, allowing merchants to charge in a way that suits their needs. He elaborates on how the app creates a fantastic customer experience and increases pre-order rates.

Evolution of Shopify's Checkout Capabilities

Oli delves into the collaboration with Shopify and the introduction of deferred charge capabilities. He explains how this collaboration streamlined the pre-order process and added flexibility to the checkout experience.

Navigating Technical Challenges

Oli sheds light on the technical aspects of developing PreProduct, addressing the intricacies of app development, leveraging Shopify's infrastructure, and ensuring seamless integration with the platform.

Future Growth and Expansion

In a candid discussion, Oli outlines the future roadmap for PreProduct, highlighting potential features, such as headless integrations and enhanced cart segmentation for pre-orders. He also explores the untapped potential of B2B eCommerce and the app's role in catering to wholesale stores.

Conclusion

The interview with Oli Woods provides valuable insights into the evolution of PreProduct and its impact on the eCommerce landscape. Oli's forward-thinking approach and commitment to enhancing the pre-order experience underscore the app's significance in empowering Shopify merchants.

Stay tuned for more insightful conversations and industry updates as we continue to explore the ever-evolving world of eCommerce.

To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below:

Jason Greenwood