E176: Sustainable & Scalable Branded Fashion Resale w/ Jake Disraeli, Treet

Revolutionizing Resale: A Deep Dive Into Treet's Impact on Sustainable eCommerce

In the ever-evolving digital and eCommerce space, sustainability and innovation are paving the way for new business models that not only cater to consumer demands but also address critical global issues like environmental sustainability. One such groundbreaking venture that's been making waves recently is Treet, a platform at the forefront of the resale marketplace revolution. I had the pleasure of sitting down with Jake Disraeli, co-founder of Treet, in a recent episode of  At the Coalface podcast hosted by Jason Greenwood.

A Journey of Growth and Innovation

Treet's journey began in January 2021, when co-founders Jake Disraeli and Sonia Yang saw an untapped opportunity in the branded resale market. With sustainability at its core, Treet has rapidly grown from a visionary startup to a significant player, securing partnerships with notable brands like Shein and raising a total of $6.4 million in funding. Their technology powers 65+ brands, enabling them to launch their own resale platforms effortlessly.

From Concept to Reality

Jake Disraeli's blend of entrepreneurial spirit and passion for the environment laid the foundation for Treet. His varied background, from running innovation programs to co-founding a D2C furniture company, equipped him with unique insights into the challenges and opportunities in building a sustainable eCommerce platform. Disraeli and Yang recognized the potential to make a larger environmental impact by providing a platform that could enable any brand to integrate resale into their business model, rather than launching a singular brand focused on circularity.

The Power of Resale

In our conversation, Disraeli emphasized the significance of resale in today's retail landscape. The resale market is growing 11 times faster than traditional retail, driven by a more sustainability-conscious consumer base and the rising costs of new customer acquisition. Treet's mission is to extend the life of resellable clothes, which not only benefits the environment but also offers brands a new revenue stream and a way to engage customers more deeply.

A Win-Win for Brands and Consumers

By facilitating a peer-to-peer resale marketplace, Treet allows brands to maintain engagement with their products throughout their lifecycle, from first purchase to resale. This not only enhances brand loyalty but also promotes a more sustainable approach to fashion. Brands like Shein, often criticized for their fast fashion model, have begun to see a positive shift in perception through their partnership with Treet, demonstrating a commitment to sustainability and circularity.

How Treet Stands Out

What sets Treet apart in the crowded marketplace platform space is its accessibility and ease of use for brands of all sizes. Disraeli shared that their goal is to be the Shopify of resale, democratizing access to resale technology and enabling brands to launch their resale platforms quickly and affordably. Treet's unique model involves minimal setup costs and a quick turnaround time, making it an attractive option for small to mid-sized brands wishing to tap into the lucrative resale market.

The Future of Sustainable eCommerce

As we look ahead, the role of platforms like Treet in shaping a more sustainable eCommerce ecosystem cannot be overstated. The continued adoption of resale models marks a paradigm shift in consumer behavior, moving away from a throwaway culture toward a more responsible, circular approach to consumption. Treet's journey is not just about building a successful business; it's about inspiring change and driving the industry towards a more sustainable future.

Conclusion

Treet's story is a testament to what's possible when innovation meets purpose. In a world grappling with environmental challenges, platforms like Treet offer a roadmap for how businesses can grow responsibly while making a positive impact. As Treet continues to expand and evolve, it serves as a beacon of hope for the future of sustainable eCommerce, proving that it's possible to align business success with environmental stewardship. The journey of Treet is just beginning, but its impact on the landscape of eCommerce and sustainability is already undeniable.

To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: