E142: Talking B2B eCommerce On Shopify w/ Rhys Laval & Chris Mattingly, SparkLayer
NAVIGATING THE B2B ECOMMERCE REVOLUTION WITH SPARKLAYER
In the world of digital commerce, B2B transactions have long been overshadowed by the flashier, consumer-facing B2C model. But that's quickly changing. This shift in focus brings us to a fascinating conversation with the co-founders of SparkLayer, Chris Mattingly and Rhys Laval, on the 'THE ECOMMERCE EDGE Podcast' hosted by Jason Greenwood. This blog post unpacks the insights shared in their conversation, highlighting how SparkLayer is changing the game for B2B eCommerce on Shopify.
SPARKLAYER: THE BRIDGE TO ADVANCED B2B ECOMMERCE
For years, Shopify merchants have faced limitations when it comes to serving their B2B customers. Enter SparkLayer, a tool designed to seamlessly integrate into Shopify and enrich it with powerful B2B functionality. Unlike basic apps that add a single feature, SparkLayer operates almost as an adjacent platform, specifically catered to the nuanced needs of B2B transactions.
At its core, SparkLayer is about simplifying and automating B2B processes. It allows merchants to invite their customers to a specialized portal, where they can log in, view personalised pricing, and manage their orders—all without the merchants having to lift a finger. This shift towards self-service not only streamlines operations but also significantly cuts down on the manual work that's all too common in B2B dealings.
A DEEP DIVE INTO ITS CAPABILITIES
What sets SparkLayer apart? For starters, its compatibility with any Shopify plan means that a wide range of merchants can now offer a slick B2B portal to their customers. The integration with various systems and ERP software addresses another critical pain point in the industry. Plus, SparkLayer isn't just tied to Shopify. Plans are already underway to extend its functionality to other eCommerce platforms like Magento and BigCommerce.
Perhaps one of the most pressing issues in B2B eCommerce that SparkLayer tackles is the lack of personalized pricing options. The platform enables merchants to cater to the individual needs of their B2B clients by offering tailor-made pricing structures and terms. This level of customization is something Shopify alone has struggled to provide, especially on a large scale.
THE FUTURE OF B2B ECOMMERCE WITH SHOPIFY AND BEYOND
The conversation then shifts towards Shopify's own attempts at cracking the B2B nut with its recently announced suite of B2B functionalities. While this move by Shopify is a step in the right direction, it's clear that these features are still in their infancy, especially when compared to the robust offering SparkLayer brings to the table.
Chris and Rhys share their journey of building SparkLayer, from recognizing a gap in the market to developing a platform that not only fills that gap but does so in a way that's accessible and efficient for merchants. Their story is one of innovation, determination and a deep understanding of the eCommerce landscape.
THE VISION FOR SPARKLAYER
Looking ahead, the co-founders discuss their vision for SparkLayer. Their focus remains on enhancing and expanding its capabilities, ensuring it stays at the forefront of B2B eCommerce solutions. The goal is to continue breaking down the barriers merchants face, making it easier for them to manage their B2B operations and to provide an unparalleled shopping experience for their customers.
CONCLUSION: A LEAP FORWARD FOR B2B ECOMMERCE
The insights shared by Chris Mattingly and Rhys Laval on 'THE ECOMMERCE EDGE Podcast' illuminate the challenges and opportunities within B2B eCommerce. SparkLayer emerges as a compelling solution that bridges the gap between merchants' needs and Shopify's current capabilities. As the B2B landscape evolves, tools like SparkLayer will be essential in driving the industry forward, making eCommerce more accessible, efficient and profitable for businesses operating in the B2B space.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: