E139: Talking 3D eCommerce Product Visualization w/ Beck Besecker, Marxent
NAVIGATING THE FUTURE OF ECOMMERCE WITH 3D CLOUD: AN IN-DEPTH LOOK
In the fast-paced world of digital commerce, staying ahead means embracing innovation and understanding the latest trends that shape consumer experiences. One emerging technology that's revolutionizing the way we interact with online shopping is 3D modeling and visualization. In a recent discussion with Beck Besecker founder and CEO of Marxent's 3D Cloud, we uncovered the significant impact of 3D technology on the retail world and how businesses can leverage it for an undeniable competitive edge.
THE EVOLUTION OF BECK BESECKER: FROM SERIAL ENTREPRENEUR TO 3D VISIONARY
Beck Besecker's journey is nothing short of impressive. With a history of successful ventures in the tech space since 1999, Besecker has always been at the forefront of digital innovation. From founding Copia Technologies, which was later acquired by NCR, to leading Magnetic Mobile and finally establishing Marxent in 2011, his career is a testament to his entrepreneurial spirit and deep understanding of retail technology.
THE DRIVE TOWARDS TECH AND ENTREPRENEURSHIP
Besecker's attraction to technology and entrepreneurship was no accident. Inspired by the digital .com boom and his experiences in graduate school, Besecker saw the untapped potential of big data in online retail. This led to the creation of Copia Technologies, a pioneer in utilizing purchase behavior data for targeted marketing—a venture that laid the groundwork for his future successes.
INTRODUCING 3D CLOUD: REVOLUTIONIZING RETAIL WITH IMMERSIVE TECHNOLOGY
Marxent's 3D Cloud is not just another tech platform. It's a comprehensive SaaS solution designed to transform the retail experience through detailed 3D modeling and visualization. The platform caters to retailers, offering a suite of tools for creating 3D catalogs, room visualizers, augmented reality for furniture, and much more. This innovative approach allows customers to fully visualize products in their own space before making a purchase, bridging the gap between digital browsing and physical shopping.
THE FUTURE OF ECOMMERCE: CONNECTING WITH THE METAVERSE
As the conversation around the metaverse grows, 3D Cloud positions itself as a crucial bridge between current eCommerce platforms and the fully immersive digital worlds of tomorrow. Besecker shares his insights on the future of the metaverse—envisaging it as a space where digital experiences become even more integrated into our daily lives, from shopping to social interactions. The key to success in this new frontier according to Besecker, lies in creating seamless transitions between different digital spaces, fostering a community-driven approach to online experiences.
OVERCOMING CHALLENGES AND CAPITALIZING ON OPPORTUNITIES
While the road ahead seems promising, Besecker acknowledges the challenges, particularly in adopting new technologies amidst economic uncertainties. Yet he remains optimistic, viewing these times as an opportunity for growth and evolution. By focusing on the undeniable benefits of 3D technology in enhancing customer experiences, businesses can not only survive but thrive in the changing landscape of eCommerce.
CONCLUSION
The conversation with Beck Besecker sheds light on the pivotal role of 3D technology in shaping the future of eCommerce. As businesses and consumers alike navigate this digital transformation, adopting innovative solutions like 3D Cloud offers a clear path to staying competitive and meeting the ever-evolving expectations of shoppers. With visionaries like Besecker leading the way, the future of retail looks not only exciting but boundlessly creative, promising a shopping experience that's more immersive, personal and engaging than ever before.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: