E135: Talking Customer Intent Based eCommerce Experience Personalisation w/ Ohad Greenshpan, Namogoo
UNRAVELING THE MAGIC OF NAMOGOO: REVOLUTIONIZING ECOMMERCE WITH PERSONALIZED CUSTOMER JOURNEYS
In today's digital era, eCommerce platforms and digital tech are evolving at an astonishing pace, especially in places like Israel, which has become a powerhouse in spawning remarkable technologies. Among these innovations, one standout platform, developed by Namogoo, is leading the way in transforming how eCommerce brands engage with their customers online. On 'THE ECOMMERCE EDGE Podcast', Jason Greenwood had the pleasure of diving deep into what makes Namogoo's technology a game-changer in the eCommerce world with Ohad Greenshpan, co-founder and CTO of Namogoo.
THE GENESIS OF NAMOGOO AND ITS UNIQUE APPROACH TO ECOMMERCE
The name 'Namogoo' originates from the Hebrew word meaning to fade or disappear, which cleverly links to the platform's core function—ensuring that any unwanted digital distraction disappears from a customer's online shopping experience. This innovative technology focuses on what they term 'Digital Journey Continuity,' aiming to smooth out the online shopping process. In an environment where users face countless interruptions, from ads to irrelevant content, Namogoo steps in to secure a seamless journey, keeping the customer's focus strictly on what they came for.
Ohad brings a rich background to the table, combining technical prowess with significant retail and eCommerce experience. This blend has been pivotal in developing Namogoo's platform, which layers advanced technical solutions over complex eCommerce dynamics to maximize customer engagement and minimize revenue leakage.
TACKLING DIGITAL DISRUPTIONS HEAD-ON
The first layer of Namogoo's platform addresses 'Customer Hijacking Prevention,' focusing on eliminating unwelcome interruptions that users might face due to ads, pop-ups or third-party applications like shopping extensions. This technology empowers eCommerce brands, such as H&M and JC Penney, to regain control over their digital environment, ensuring that their customers' experiences are undisturbed and genuinely authentic to the brand's intended presentation.
REVOLUTIONIZING PROMOTIONAL STRATEGIES WITH AI
Besides prevention, Namogoo’s platform excels in 'Intent-Based Promotions.' This sophisticated system uses AI to deeply understand each customer's intent, predicting their likelihood to make a purchase or abandon their cart. It then personalizes promotional strategies in real-time, diverging from the one-size-fits-all approach to offer tailored discounts, rewards or offers that precisely meet each customer's needs. This level of personalization stands out as a profound leap forward, demonstrating Namogoo's commitment to redefining the retail landscape.
ENSURING UNINTERRUPTED CUSTOMER JOURNEYS
In addition to these groundbreaking features, Namogoo is constantly innovating. For instance, their latest endeavor aims at developing a new module to further reinforce their mission of providing unstoppable customer journeys. This relentless drive to innovate underscores the transformative impact Namogoo is making in the eCommerce space.
CONCLUSION: A BEACON OF INNOVATION IN ECOMMERCE
Namogoo, under the leadership of dynamic figures like Ohad Greenshpan, is not just another tech platform. It’s a beacon of innovation poised to redefine the eCommerce experience for both brands and consumers alike. Whether it's their unique approach to eliminating digital disruptions or their groundbreaking work in personalized promotions, Namogoo is at the forefront of ensuring that eCommerce brands not only retain their customers but also engage with them in a manner that’s both meaningful and rewarding. As this technology continues to evolve and expand its capabilities, there’s no doubt that Namogoo will play a crucial role in shaping the future of online shopping.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: