E132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai
UNVEILING THE POWER OF HYPER-PERSONALIZATION IN B2B WITH CUSTOM FIT.AI
In the constantly evolving world of digital and eCommerce, businesses are always on the lookout for ways to better understand and engage their customers. The latest episode of THE ECOMMERCE EDGE hosted by Jason Greenwood, shines a spotlight on a groundbreaking platform, Custom Fit.ai. The guest of this episode, Ashvin Kumar, co-founder of Custom Fit.ai, dives deep into how their platform is changing the game for B2B websites with hyper-personalization.
THE GENESIS OF CUSTOM FIT.AI
Ashvin Kumar delves into the journey of Custom Fit.ai, a platform that began with a mission to personalize the B2B website experience. Initially unknowing to the realms of possibilities in B2B personalization, the founders embarked on a mission critical to the development of any web or mobile app. They recognized a gap – the lack of personalization in B2B interactions online. From their struggles and experiences in prior endeavors, Custom Fit.ai was born.
WHAT SETS CUSTOM FIT.AI APART?
Custom Fit.ai isn't just another tool in the market. It's a no-code, hyper-personalization platform designed specifically for marketing and sales teams in the B2B space. Unlike its B2C counterparts focused on product recommendations, Custom Fit.ai hones in on website content and experience personalization in real-time.
PERSONALIZING THE B2B JOURNEY
Ashvin explains how B2B sales differ fundamentally from B2C transactions. The way you discuss a product or service with different prospects needs to adapt based on a myriad of factors – from the industry they operate in to the size of their organization. Custom Fit.ai automates and personalizes this process on the web, making each visitor feel like the website was crafted just for them.
THE INTELLIGENCE BEHIND CUSTOM FIT.AI
Imagine a website that knows more about your visitors than you possibly could at a glance. Custom Fit.ai does exactly that. It uses a wealth of data, from how a visitor found your site to their company details, and uses this information to tailor the website experience on-the-fly. This level of personalization not only enhances user engagement but directly impacts conversion rates.
BEYOND B2B ECOMMERCE
While Custom Fit.ai shines in B2B spaces focusing on content rather than commerce, its potential applications are broad. From integrating with various CMS platforms to enhancing content-focused B2B e-commerce sites, the possibilities are endless. With over 30 customizable playbooks, businesses can see up to a 12x ROI by personalizing web content across different stages of the customer lifecycle.
A NEW PARADIGM: OUTBOUND PERSONALIZATION
A recent addition to Custom Fit.ai's arsenal is the outbound personalization feature. It allows sales and marketing professionals to customize a webpage in real-time and share a unique link with prospects. This approach brings a new level of engagement to outbound marketing, making every interaction count and providing insights into visitor behavior.
CUSTOM FIT.AI'S JOURNEY AND FUTURE PROSPECTS
As Custom Fit.ai matures, its journey from a feature within an earlier project to a stand-alone powerhouse reflects its founders' adaptability and vision. With a strong focus on user experience, ease of use, and powerful integrations, Custom Fit.ai is poised to change how B2B businesses approach their digital presence.
CONCLUSION
Custom Fit.ai stands as a testament to the power of personalization in the B2B realm. With its intuitive no-code platform, it's paving the way for businesses to create more meaningful, engaging online experiences for their prospects. As digital ecosystems continue to evolve, tools like Custom Fit.ai are essential for businesses looking to stay ahead in the digital game. Whether you're a startup or an enterprise, understanding and implementing hyper-personalization could very well be the key to unlocking new levels of success in the digital age.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: