E123: Talking How to Build a Top 10 Global Shopify App w/ Yair Miron, RiseAI
EXPLORING THE PIONEERING WORLD OF DIGITAL AND eCommerce INNOVATIONS WITH JASON GREENWOOD AND Rise.ai
Welcome to another thrilling episode of 'THE ECOMMERCE EDGE' Podcast, where we dive deep into the digital and eCommerce trenches. In the latest installment, host Jason Greenwood invited Yair Miron the founder and CEO of Rise.ai, a platform that has revolutionized the way eCommerce businesses manage gift cards, loyalty programs and customer engagement.
REVOLUTIONIZING CUSTOMER ENGAGEMENT IN eCommerce
Rise.ai, known for its comprehensive and innovative solutions, has quickly become a favored platform in the eCommerce space, especially for businesses operating on Shopify. As Jason described, Rise.ai offers a 'full-featured solution' addressing the numerous pain points eCommerce businesses face, particularly in areas like gift cards, referrals and loyalty programs.
SEAMLESS INTEGRATION AND USER EXPERIENCE WITH SHOPIFY
One of Rise.ai's standout features is its seamless integration with Shopify. Set-up is as simple as installing the app and making a few configurations, after which businesses can dramatically improve their customer engagement and retention strategies. It addresses significant gaps in Shopify’s native functionalities, such as enhancing the severely limited gift card system, providing store credits, and offering a robust loyalty program that Shopify lacks by default.
ADDRESSING THE GIFT CARD CHALLENGE
Discussing further, the CEO of Rise.ai highlighted the platform's ability to innovate beyond Shopify's basic offerings. For example, Shopify's native gift card system does not allow a gift card to be aesthetically pleasing or attached to a recipient's account until the checkout process. Rise.ai effectively fills this gap by allowing customers to send gift cards directly to recipients through a more engaging and personalized email or message, drastically enhancing the user experience.
EXPANDING STORE CREDIT CAPABILITIES
Another critical area where Rise.ai has developed solutions is in store credit functionality. Many eCommerce stores prefer to offer store credits instead of direct refunds to retain customers. Rise.ai automates this process by assigning store credits directly to the customer’s account, which can be used seamlessly at the checkout.
THE STRATEGIC ACQUISITION BY WIX
A significant milestone for Rise.ai was its acquisition by Wix in May 2021. This move has enabled Rise.ai to scale its solutions and integrate deeply with another powerful platform. Despite the acquisition, Rise.ai continues to operate independently, ensuring that it continues to innovate and provide tailored solutions to eCommerce businesses across various platforms.
FUTURE VERTICALS AND CONTINUED INNOVATION
Looking ahead, Rise.ai plans to continue its expansion and innovation. The platform is not only refining its current offerings but also exploring new verticals such as integrating with other eCommerce platforms like Magento and WooCommerce. Moreover, with the rise of digital currencies and blockchain, Rise.ai is keen on exploring opportunities in cryptocurrencies and NFTs, particularly how they can be leveraged for customer loyalty and engagement.
CONCLUSION: STAYING AHEAD IN eCommerce INNOVATION
Rise.ai's journey from addressing a single pain point in Shopify to becoming a multi-faceted platform catering to various eCommerce needs underlines the dynamic nature of the digital commerce space. As platforms like Shopify evolve and new technologies like blockchain and NFTs enter the mainstream, solutions like Rise.ai will be crucial for businesses looking to stay competitive and innovative. With a customer-first approach and continuous adaptation to market needs, Rise.ai is well-positioned to lead the charge in transforming digital and eCommerce customer engagement.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: