E121: Talking ’Quiz Commerce’ for Ultimate eCommerce CX & Personalisation w/ Tom Coburn, Jebbit

UNPACKING THE POWER OF QUIZ COMMERCE WITH TOM COBURN OF Jebbit

In the dynamic world of digital commerce, engaging consumers has become a formidable challenge. With shifting online behaviors and the increasing demand for personalized shopping experiences, innovative solutions like quiz commerce are on the rise. Recently I had the pleasure of having Tom Coburn, the co-founder and CEO of Jebbit on the podcast, where we explored the fascinating realm of quiz commerce and its transformative impact on eCommerce.

A DEEP DIVE INTO Jebbit’S QUIZ COMMERCE MODEL

Jebbit isn't just another SaaS platform; it's a pioneering force in quiz commerce, a term that may be new to some, yet increasingly relevant to the digital shopping experience. The platform integrates seamlessly with eCommerce giants like Shopify and BigCommerce among others. It employs a simple JavaScript snippet or deeper API integrations, to incorporate interactive quiz elements into online stores.

What sets Jebbit apart is its core value proposition to provide an engaging questionnaire interface. This enables consumers to disclose their preferences about a product category. The resultant data is not only used to curate product recommendations that resonate with each individual's preferences but is also stored to enhance future shopping experiences, particularly for logged-in users.

THE CUSTOMER DATA GOLDMINE

A standout feature of Jebbit is its focus on first-party declared data, or as some refer to it, zero-party data. This type of data is gathered directly from interactions with the customer, providing insights into consumer preferences, motivations, and intentions—insights that are gold for any marketer looking to refine their strategy and improve engagement.

Through Jebbit's platform, creating personalized, interactive content that captivates and holds consumer attention without any coding requirement is a breeze. The flexibility to craft quizzes, polls and interactive experiences adds a unique layer to the typical online shopping journey, setting brands apart in a crowded marketplace.

ENHANCING ECOMMERCE WITH PERSONALIZATION

Imagine visiting a hair color website and being greeted not by a barrage of product options but by a simple quiz that asks about your hair type, color preferences and treatment history. Based on your answers, you receive tailored product recommendations that suit your specific needs. This scenario exemplifies the transformative approach Jebbit brings to eCommerce—transforming passive browsing into an interactive, personalized consultation.

This concierge-like online shopping experience is not just about increasing sales; it enhances customer satisfaction by making shopping simpler and more relevant. The data gathered goes beyond immediate product recommendations, allowing for long-term personalization strategies that make each visit more relevant and engaging.

FROM DATA COLLECTION TO VALUABLE INSIGHTS

Jebbit doesn’t just collect data; it offers robust analytics and reporting tools that provide deep insights into customer interactions and quiz performance. This data is crucial for understanding customer behavior, refining marketing strategies and optimizing the overall shopping experience.

Retailers can see which products are catching consumers' attention and where they might be losing interest, allowing for real-time adjustments and improved conversions. Furthermore, Jebbit's integration capabilities mean that this rich data doesn't stay siloed but can be used across various marketing platforms to create a cohesive and personalized customer journey.

CONCLUSION

In conversation with Tom Coburn, it’s clear that Jebbit is not just developing a platform; they are shaping the future of interactive customer experiences in eCommerce. By bridging the gap between online and physical retail, Jebbit allows brands to engage with consumers on a deeper level, turning every interaction into an opportunity for engagement and conversion.

For businesses looking to thrive in the digital era, embracing technologies that offer genuine value and personalized experiences to customers is the key. Jebbit is at the forefront of this innovation, proving that sometimes, a simple quiz can be a game-changer in the complex world of eCommerce. As we continue to navigate the evolving landscape of online retail, solutions like Jebbit's quiz commerce platform are invaluable tools in the quest to understand and serve the modern consumer better.

To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: