E110: Talking eCommerce Influencer Marketplaces w/ Adam Bouris, Snatchit
NAVIGATING THE WORLD OF ECOMMERCE AND INFLUENCER MARKETING WITH ADAM Bouris
In the ever-evolving landscape of digital commerce, few names resonate as dynamically as that of Adam Bouris. Hailing from Sydney, Australia, Adam brings a legacy of entrepreneurial spirit and innovation to the table. In a fascinating discussion on 'THE ECOMMERCE EDGE ' Podcast with Jason Greenwood, Adam unfolds his journey, detailing his ventures from the bow tie business to the flourishing eCommerce platform, 'Snatchit'.
A FAMILY OF ENTREPRENEURS
Adam's entry into the business world is underscored by a familial influence that traces back to his father and brother, with whom he shares a formidable presence in the Australian entrepreneurial scene. This family background has provided him both the foundation and the inspiration to explore various ventures through his career.
FROM FASHION TO eCommerce INNOVATION
Adam's entrepreneurial journey began in the fashion industry with "Nice Ties Finished Last," a company he started with a friend in 2016. The pivotal moment for his career came unexpectedly through a social media interaction with Gary Vaynerchuk of VaynerMedia. A simple direct message on Instagram led to a partnership where Adam's company provided bow ties for VaynerSports athletes. This experience not only gave him invaluable exposure but also paved the way for deeper insights into the business of influencer marketing.
THE BIRTH OF Snatchit
Despite the excitement and initial success with VaynerMedia, a significant challenge presented itself: the lack of sales conversions from social media posts. This challenge sparked Adam's next big venture, "Snatchit." The platform was born out of a need to streamline the connection between influencer content and consumer transactions. Snatchit provides an intuitive interface where influencers can link directly to products they are promoting, simplifying the process for consumers to make purchases directly through social media posts.
Snatchit: AN ALL-IN-ONE PLATFORM
Describing the functionality of Snatchit, Adam reveals that the platform is uniquely positioned in the market as an all-in-one influencer marketing tool that caters to both retailers and influencers. For retailers particularly those using Shopify, Snatchit offers seamless integration that connects their product catalog directly to the platform. Influencers can then browse these products, select what aligns with their audience, and generate custom referral links to earn commissions on sales made through their promotions.
THE FUTURE OF eCommerce AND INFLUENCER MARKETING
Looking ahead, Adam discusses ongoing developments and future aspirations for Snatchit. He envisions a closer integration of content creation and eCommerce transactions, reflecting on potential collaborations with platforms like Browse to enhance the interactive shopping experience. The goal is to make influencer marketing more accessible and effective for all parties involved, from large retailers to individual influencers and consumers.
CONCLUSION
Adam Bouris's journey through the trenches of digital marketing and eCommerce reflects a mix of strategic innovation and entrepreneurial grit. With Snatchit, he is not just navigating the current eCommerce landscape but also shaping its future, making it easier for influencers and brands to connect with their audiences in meaningful and profitable ways. As platforms like Snatchit evolve, the potential for transforming online shopping and marketing into a more integrated and interactive experience becomes increasingly apparent.
For anyone interested in the pulse of modern eCommerce and influencer marketing, following Adam's ventures offers valuable insights into where the industry is headed and how technology continues to redefine the traditional marketing and sales paradigms.
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: