E335: 🎓HOW TO ENSURE YOUR ECOMMERCE LOGISTICS ARE ON POINT FOR PROFIT & THE PERFECT CX
How Kiwis are Leading the Global eCommerce Revolution
Welcome to another episode of Mentoring Moments, a sub-series of the eCommerce Edge Podcast where we share insights from Jason's one-on-one and group mentorship sessions. Today, we dive into an enlightening discussion with Justin Irvine from The Aggregate Co.
Kiwis on the Global Stage
Kiwis are making waves in the eCommerce sector globally. It's amazing to see people who started their careers in New Zealand and Australia spreading their wings worldwide. From Mexico to Australia, Kiwis are bringing their unique brand of innovation to the table. This head-down, can-do mentality seems inherent to Kiwis, possibly due to New Zealand's remote nature and pioneering spirit.
The Number Eight Wire Mentality
New Zealanders are known for their 'number eight wire' mentality. This term signifies Kiwi ingenuity, the ability to improvise and create innovative solutions with limited resources. This no-nonsense approach allows them to take bold decisions backed by data, driving remarkable innovations in eCommerce.
The Backbone of eCommerce: Logistics
eCommerce is, at its core, a logistics game. Efficient logistics are non-negotiable for profitable and sustainable businesses. Whether you run your own warehouse, outsource to a third-party logistics provider, or use a mix of both, logistics is critical. One of the main challenges brands face is optimizing logistics to handle diverse products—some small and light, others large and bulky. Managing these logistics effectively can mean the difference between profit and loss.
The Evolution of Logistics
Justin explains that while logistics might not sound glamorous, it's a field in constant evolution, especially with the advent of new technologies like AI. Different regions, like Australia and the US, have different logistics landscapes, but the essence remains the same: the need for a well-oiled logistics machine.
An Ecosystem of Growth
At The Aggregate Co, Justin's approach is holistic. They don't just solve immediate logistics issues; they embed themselves in businesses for a year, helping them grow and optimize costs continuously. This isn't about front-loading fees but about fostering an ecosystem where businesses can thrive independently.
Tweaking for Efficiency
For businesses making under $10 million, there are several strategic steps they can take to save costs and improve customer experiences:
1. Multiple Carriers: Don't rely on just one domestic and one international carrier. Diversify to offer more customer choices and better rates.
2. Same-Day Solutions: Implement same-day delivery options, especially if you have physical stores.
3. Digital Communication: Use tools like Clavio connected to Starship or Ship It for branded, effective customer communication.
4. Optimized Returns: Implement efficient returns processes to save on operational costs.
These tweaks might seem minor but can significantly impact profitability and customer satisfaction.
Looking Ahead
In the ever-changing landscape of logistics and eCommerce, one thing remains clear: constant innovation is key. From new tech stacks to evolving customer expectations, staying ahead requires perpetual adaptation.
Conclusion
The evolving logistics landscape offers immense opportunities for businesses willing to innovate and adapt. With insights from industry leaders like Justin Irvine, businesses can learn to navigate complexities and optimize their operations. Remember, the backbone of successful eCommerce lies in mastering logistics.
For more detailed strategies and insights, visit The Aggregate Co [https://theaggregateco.com]
Stay tuned for more mentoring moments to help you edge out the competition in the eCommerce space!
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: