E345:📦THE PROS AND CONS OF BUILD VS BUY FOR B2B ECOMMERCE SOLUTIONS
The Essentials for Successful B2B Digital Transformation
B2B eCommerce is no longer a "nice-to-have"—it's a necessity. Companies are waking up to the fact that a robust digital presence is crucial for growth and survival. Let's dive into the essential steps for a successful B2B digital transformation.
Welcome to B2B Commerce Corner! Here, we explore the ever-evolving landscape of B2B eCommerce with Stephen, Founder & CEO of Foster Commerce.
Common Pitfalls in B2B Digital Transformation
Many B2B businesses have trouble identifying their requirements. They often don't document or articulate what they need, making it hard for agencies to provide a fair, accurate proposal. Here are some common hurdles:
1. Data Issues
2. Unrepeatable Processes
Data: The Foundation of Digital Success
Data matters. Accurate, structured data is crucial for a smooth transition to digital. Whether it's product data or customer data, here's why it matters:
* Product Data: How complete is it? Does it have all attributes necessary for a digital storefront?
* Customer Data: How structured is it? Does it have the necessary pricing, permissions, and tiers?
Most B2B companies have messy data. They grow "organically" over the years, leading to inconsistent and incomplete data sets. To succeed, clean and structure your data first.
Case Study: Sample Data Assessment
We often ask clients for sample data—10 products and 10 customer accounts. This helps us identify gaps and potential problems. Here are some questions we answer:
* Are product attributes consistent and comprehensive?
* Are customer tiers and pricing structured logically?
The Role of Data Transformation
Is your Erp overloaded with attributes that should belong to a Pim system? Streamlining your Erp to hold only essential data (name, SKU, price, and inventory) can significantly improve your digital operations.
Streamlining Processes: The Key to Efficiency
Unrepeatable processes are another major hurdle. Many companies operate on bespoke, non-standardized methods. This makes it tough to translate their operations into a digital format. Here are some strategies:
* Identify Commonalities: What processes can be standardized?
* Focus on Key Products: Prioritize getting your top-selling items online first.
The Packaging Manufacturer Dilemma
A client making custom transport packaging faced this issue. Every engagement was bespoke, from email enquiries to CAD drawings. Until they standardized some processes, eCommerce wasn't a viable option.
Integration: The Hidden Monster
Integrations can be the most complex part of a digital build. Whether it's connecting two erps, integrating 3pls, or setting up a Pim system, these tasks can be costly and complicated.
* Middleware Solutions: Use tools like ShipperHQ and Avalara to simplify your Integrations.
* Data Transformation: Often, data needs to be processed in a staging table before it reaches its destination.
Craft CMS: Balancing Custom with Ready-Made
The Craft CMS platform offers flexibility without reinventing the wheel. You can use off-the-shelf modules for common tasks, integrating as needed without being locked into rigid systems.
Conclusion
Digital transformation in B2B eCommerce is a journey, but it's a necessary one. Clean your data, standardize your processes, and approach integrations with a clear strategy. Your customers expect a seamless digital experience—delivering that can differentiate you in a competitive market.
By focusing on these essentials, your B2B business can not only adapt but thrive in the digital age. Ready to take the plunge? Connect with experts who can guide you through each step, ensuring a smooth and effective transformation.
Connect with Stephen Kalender and Foster Commerce:
Website: Foster Commerce [https://www.fostercommerce.com]
LinkedIn: Stephen Kalender [https://www.linkedin.com/in/stephenkalender]
To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: