E311:🎙️BRINGING HANDWRITTEN NOTES TO LIFE WITH AI - YOUR WORDS IN PEN & INK | DAVID WACHS - HANDWRYTTEN

EMBRACING THE POWER OF Handwrytten NOTES IN THE DIGITAL AGE: A CONVERSATION WITH David Wachs OF Handwrytten

In an increasingly digital world, the art of Handwrytten notes is making a significant comeback, thanks to innovative companies like Handwrytten. I recently had the pleasure of speaking with David Wachs, founder and CEO of Handwrytten, on the eCommerce Edge podcast. During our discussion, David shared insights into how his company is revolutionizing the way businesses connect with their customers through personalized Handwrytten notes, all powered by robotic technology and AI.

THE GENESIS OF Handwrytten

David Wachs has a rich background that spans various industries, from credit analysis and equity analysis to launching several tech startups. His entrepreneurial journey, which began in childhood, ultimately led him to establish Handwrytten. The company reflects a blend of David's innovative spirit and his keen sense of market needs—specifically, the need for more personal, impactful consumer engagement in a cluttered digital environment.

Started nearly a decade ago, Handwrytten uses sophisticated AI-driven robots that emulate human handwriting. These robots can craft personalized notes that aren't just meaningful but are also scalable for any business need, integrating seamlessly with most digital marketing platforms.

WHY Handwrytten NOTES?

In our conversation, David emphasized how personal touches like Handwrytten notes significantly stand out in today's digital noise. Emails and texts are now the norm, so much so that they often lose their effectiveness due to the sheer volume people receive daily. Handwrytten notes however, manage to cut through the clutter, offering a tangible and personal touch that digital communications simply can't match.

David shared that the response rates for Handwrytten notes are exponentially higher than typical print mailers, not to mention digital communications. This effectiveness can be attributed to their rarity and the emotional connection they foster. People often display these notes, unlike promotional emails that are quickly discarded.

HOW Handwrytten INTEGRATES WITH eCommerce

One of the most fascinating aspects of Handwrytten is their ability to integrate with existing eCommerce platforms. For instance, businesses using Shopify can plug Handwrytten directly into their systems, allowing for automatic sending of thank-you notes, holiday cards or even follow-ups on abandoned carts.

These integrations are crucial not just for efficiency but also for maintaining a cohesive marketing workflow that can drive up engagement and customer loyalty without extra effort from the business owners.

THE TECH BEHIND THE NOTES

Beyond the concept of Handwrytten notes, the technology driving Handwrytten is worth noting. The company designs and builds its own robots, which allows for continuous improvement and customization that off-the-shelf solutions cannot offer. This capability ensures that every note is not only personal but also perfectly aligned with the client's brand voice and quality standards.

The robots are designed to handle a variety of tasks, from writing the notes to inserting them into envelopes, fully autonomously. This level of automation supports scalability, allowing Handwrytten to process large volumes of personalized notes quickly and accurately.

LOOKING TO THE FUTURE

As we wrapped up our discussion, David touched on the future of Handwrytten. The company is continuously exploring new integrations and technologies to enhance their services. Whether it's improving the AI that drives the handwriting robots or expanding the types of integrations available for eCommerce platforms, Handwrytten is poised to continue leading the charge in bringing personal human touches back to an increasingly impersonal digital world.

CONCLUSION

David Wachs's Handwrytten is a testament to the enduring value of personal touch in business communications. In an era where digital fatigue is real and engagement rates are declining, reverting to tried and true methods like Handwrytten notes but with a modern twist, can set businesses apart. As Handwrytten continues to grow and evolve, it will be interesting to see how their innovations keep reshaping not just direct mail but customer engagement strategies across the board.

To learn more, check out the related THE ECOMMERCE EDGE Podcast episode below: